Nelly Is Relaunching Apple Bottom Jeans

 Nelly is relaunching his brand catered to showcasing women's backside. Apple Bottom Jeans was originally launched back in 2003. The St. Louis rapper worked with Omi Martin, Nick Loftis, and Ian Kelly to create the brand. 

It has been reported that the relaunch will feature a new stretch denim technology. The new Apple Bottom Jeans will be inclusive of different sizes and shapes as well as feature modern designs.

The announcement has sparked a mix of reactions on platforms like X (formerly Twitter). While many are thrilled about the revival, there's also a segment voicing concerns over pricing, with some users expressing shock at the cost, suggesting a disconnect between nostalgia's value and wallet-friendly retail. Comments like "Nelly outta his mind selling apple bottom jeans for $110" reflect this sentiment, indicating a challenge in aligning consumer expectations with product pricing in today's economy.