Snoop Dogg And Dr. Dre Introduce A Premium Gin

 

Hip-hop legends Snoop Dogg and Dr. Dre have introduced Still G.I.N., an ultra-premium gin that marks their ambitious venture into the spirits industry. Named in homage to their iconic tracks "Gin and Juice" and "Still D.R.E.," this spirit not only pays tribute to their musical legacy but also aims to redefine the gin category with its sophisticated blend.

Still G.I.N. is not just a product but a celebration of a friendship and creative partnership that has been over three decades in the making. The gin's name cleverly amalgamates two of their biggest hits, symbolizing the continuity of their influence from the music charts to the liquor shelves. 

This venture comes on the heels of their successful sparkling cocktail, Gin & Juice By Dre and Snoop, which launched earlier in the year, signaling a strategic expansion into the spirits market.

Launched nationwide, Still G.I.N. by Dre and Snoop has already begun making waves. Distributed through Southern Glazer's Wine and Spirits, it's available at a suggested retail price of $34.99, positioning itself within the premium spirits bracket. 

The gin's launch was heralded by a marketing campaign that leveraged the duo's vast social media presence, ensuring that their entry into the spirits market was as impactful as their music career.